Full Businessweek interview with Jony Ive and Craig Federighi

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William:

Just read. Pretty great.

Originally posted on 9to5Mac:

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Following their joint top level conversation and subsequent Interview with Tim Cook, Businessweek posts an in-depth interview with Apple SVP of Design Jony Ive and  SVP Software Engineering Craig Federighi.

It gives a nice insight into the collaborative process at Apple between industrial design and software teams which have always been close but took on a new closeness to develop iOS 7 and the new iPhones.  Here’s a snippet to whet your appetite:

What’s Apple’s mission?

Ive: This is probably a clumsy definition, but I think we try to make tools for people that enable them to do things they couldn’t without the tool. But we want them to not have to be preoccupied with the tool.

One of the ironies is that, from a design point of view, we feel that we’ve done our job when you finally get to that point and you think, “Well, there couldn’t…

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