Looking Back at Apple’s 2013… [Year in Review]

Apple had a somewhat hectic 2013. Whispers here, predictions there, rumor roundups everywhere! Let’s take a look back at Apple’s major products in 2013.

WWDC (June)

  • Apple demoed OS X Mavericks, the tenth version of OS X and the first version not to be named after a feline. Mavericks includes iBooks, Maps, iCloud Keychain, Finder enhancements, and battery-saving technology.
  • The new MacBook Airs with all-day battery life were introduced. It was a smash!
  • The next-generation Mac Pro was previewed. The pros finally got some love.
  • iWork for iCloud Beta was introduced. PC users can now join the iWork family via a browser.
  • And of course, iOS 7 was the star of the show. With an all-new minimalistic look, zero skeuomorphism, and features such as AirDrop, iTunes Radio, and Control Center, iOS 7 stole the spotlight; everyone was looking forward to Apple’s first major revision of the iOS user experience since 2007.


  • With over 200 new user features, including AirDrop, Control Center, and iTunes Radio, iOS 7 shipped on September 18. Having the fastest adoption rate ever, it was a hit among iOS users.
  • Apple introduced the iPhone 5c. With five vibrant colors in polycarbonate shells, the 5c is essentially the 5 in a new shell.
  • The much-anticipated iPhone 5s was introduced. Coming in space gray, silver, and gold, the 5s is quite literally the gold standard in smartphones. With the 64-bit A7 chip, M7 motion coprocessor, an updated camera system, and of course, Touch ID, the iPhone 5s is the most forward-thinking phone. Ever.
  • Apple announced that with the purchase of any iOS device after September 1, all iLife and iWork apps for iOS will come free with it.


  • Apple released OS X Mavericks on October 22. With over 200 new user features including iBooks, Maps, battery-saving technologies, and iCloud Keychain, this free update has delighted Mac users around the world.
  • Apple released much-needed updates to its iWork and iLife suites on both iOS and OS X. The iWork and iLife suites are also now available for free with the purchase of a new Mac.
  • The iPad Air was introduced. At just 1 pound and just 7.5 mm thin, it’s the thinnest and most portable full-size iPad ever.
  • The iPad mini with Retina display was introduced. With the gorgeous Apple Retina display, text, graphics, and games look better than ever.