This is the Jony Ive-designed aluminum Leica M camera for upcoming RED auction (Gallery)

Standard

William:

Aluminum. Of course.

Originally posted on 9to5Mac:

Last month we reported that Apple’s Senior Vice President of Design Jony Ive had teamed up with designer & friend Marc Newson to create one of a kind pieces for Bono’s (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. Those pieces included one-of-a-kind 18k sold rose gold Apple EarPods, and Steinway & Sons piano, and other unique items designed by the pair. Today we get a look at another beautifully designed product set to go up for auction next month.

In the gallery below we get a look at the gorgeous aluminum Leica M for (RED) designed by Ive and Newson that features “a laser machined aluminum body and an anodized aluminum outer shell.” The one of a kind camera took 85 days to create with the team going through 561 models and nearly 1000 prototype parts:

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